How Magazines Created A New Culture Of Manhood

Through the 1930s and ‘40s, Esquire illustrations by Russian-American designer Count Alexis de Sakhnoffsky depicted rooms in offices and homes, as well as airplanes, cars, and motorboats, with streamlined curves. The aerodynamic lines suggested dynamic “masculine” efficiency and power, Osgerby writes, but their organic shapes also pointed to a “feminine” smoothing of sharp modernist design.

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