How Wrigley Chewed Its Way To Gum Greatness


Quick! Name a gum manufacturer. Chances are you chose Wrigley, a gum behemoth that’s been around since the 1890s. But how did the company go from baking powder purveyor to the world’s largest gum manufacturer? As Daniel Robinson explains, it had a little help from some made-up—and quintessentially American—ailments.

Read Here – Jstor Daily