The Price Of Typos


Rushing to publish and overlooking glaring typos may have become part of the new economics of traditional publishing. But on the Web, typos sometimes come with a price. “Spelling mistakes ‘cost millions’ in lost online sales,” said a BBC headline last week. The article cited an analysis of British Web figures that suggested that a single spelling mistake on an e-commerce site can hurt credibility so much that online revenues fall by half.

Read Here – The New York Times